Project name            Isan Caravan Tourism Development Project

Site location              Nong Wua So, Udon Thani, Thailand

Study area                670 rai

Project area              130 rai

            PC cowboy town tourism is the sub business that developed from some area of the breeding brahman  breeder farm that is the main source of the income for owners. Now, PC cowboy town tourism is lost money because of lacking attractive atmosphere. The PC ranch tourism development project started with the owners wanting to keep cattle that exceed from keep breeding fully efficiency in the farm instead of sending them to slaughterhouses. Besides, the study found that these cows still had a half-life and still be strong to have the potential to be used for other activities. These cattle have been developed to improve tourism and the welfare of the cattle to solve tourism business problem from losing money. At present, there is overlap between the use of tourism and the breeding Brahman breeder farm. This has the impact on farm productivity and the owners’ main income. This leads to the planning development of the study area (670 rai) and the adjustment of the new tourism area (130 rai) as a design area for tourism sustainable development.

 

            The concept of this project is the journey Isan caravan. It leads to the story-line giving tourists experience, the place of the Isan caravan from the past changing into the present. It starts from the village of the northeast (Isan), Isan forest, Isan great lawn, and crops (Nepia).