Now the theme park industry in Thailand is starting to increase because of the AEC and the world tourism. For the AEC reason, Thailand is the most suitable place for theme park compare to other countries in AEC because Thailand is in the centre of AEC, have a human, nature and transportation resources, and also have a lot of unique cultures. For the world tourism reason, now world tourism is focusing on Chinese tourist because China has a large number of tourists and more than that Thailand is the most popular destination by Chinese tourist which can gain a lot of money for the tourism industry.

So because of the theme park increasing, Safari World Public Company has an opportunity to start a new project that can spread the user target for the company projects, so that can make more profit and decrease the longtime debt.

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              From the user analysis, it shows out that for a vacation, Chinese tourist is likely to go to a place that has an outstanding culture, nature or has adventure activities. So the concept for this theme park is Journey to the timeline of Chiangmai (from the past to the future) which can show the unique Thai culture and a beautiful nature at the same time.